Dont promise something in your email that you cant back up with an actual offer found on the lead-capture page. 10 tips for email landing pages that convert, broken up with colorful and bold graphics, Build and publish landing pages with us in no time. Although persuasive copy increases your chances of converting page visitors, we all know what the people really want. Multiple donor testimonials on a carousel near the end of the landing page right above a secondary CTA that looks to be an email signup form can encourage others to be part of the nonprofits community. Check this out, though: Stripe has a host of pages under their Stripe Docs library that can walk leads from creating a product on their platform to learning how to generate revenue reportsbefore they even sign up. Though it may feel counterintuitive, more navigational links can tank your conversion rates. Now thats what you call a value prop. The original drag-and-drop landing page platform for experienced marketers. With only seconds to hold a visitors attention, creating a high converting landing page is both an art and a science. Ever heard the quote, If you cant measure it, you cant improve it?. Jonathan Herrick is co-founder, chief sales officer, chief marketing officer, and chief high-fiver of Hatchbuck, an all-in-one sales and marketing platform based in St. Louis. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Moz does a fantastic job of getting straight to the point so theres no confusion about what theyre selling. We can help. Place Javascript and CSS elements in external files. They have decided to give you their personal information in exchange for whatever youre offering. Well, if you dont want all your hard work to go to waste, youll need to identify which key metrics carry the most weight for your landing page before you start creating it. Let your success speak for itself through your customers. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. A purpose-driven leader in all aspects, Jonathan has a passion for cultivating his teams culture, spending time with his family, and working to make a difference in the St. Louis community. Of course, you want to get to know your audience better but that can come later. We rated 16 thank you page examples based on copy, creativity, and design. The same goes for everything on your landing page: keep the copy clear and free of extra words, dont abuse your stock-photo collection and keep your web form well-designed, short and tied to what information is strictly necessary. Think about it like giving a pitch presentation to a potential investor. At the bottom of the Stripe page, theyve laid out the logos of a few trusted clients to demonstrate their authority and credibility. You can point readers to your websites homepage or a specific product page instead. When you pair an email with a tailor-made lead-capture page for a particular brand promotion or subscriber list segment, both will likely perform better. Using keywords to position your landing page in the correct category is one thing. A study conducted in 2019 showed that 50% of visitors brought in through PPC traffic are more likely to purchase than organic visitors. This metric teaches you that its better to be in one channel with high-yielding pageviews than it is to be everywhere at once. A follow-up to that previous note: dont bombard your audience with too much text or more than one CTA. This service provides a host of templates for Google ads, product descriptions, investor pitches, and more to end writers block and accelerate campaigns. Its no wonder building landing pages is a skill most digital marketers have in their toolkit, whether theyre doing it manually or through a hassle-free landing page builder. Less than 50% of marketers that incorporate building landing pages into their campaigns report getting a substantial return on investment (ROI). WordStreams guest authors are experts, entrepreneurs, and passionate writersin theonline marketing community who bring diverse perspectivesto our blog on a wide range of topics. Heatmaps make it easy to visualize complex data and understand it at a glance: The last look at the page gives you a birds-eye view of how all the elements fit together. Forms perform best with up to three fields, with an average of a 25% conversion rate. Well, OK, thats not all they want. In standard web design, wed want to give people these opportunities, inviting them to lower our bounce rates and understand our product more, find our social handles and appreciate our breadth and personality. Step 3: Write Attention-Grabbing Headlines How can you communicate your value prop as clearly as possible? The design, layout, and copywriting in these examples are fire . Did you know that 83% of visitors expect your page to load in three seconds or less? When customers leave glowing reviews or talk about how satisfied they are, the effect is more convincing. Like email subject lines, page headlines need to stand out. As well see in succeeding examples, this Charity: Water email matches its landing page not only in messaging but in visual cues. Is. Check out our award-winning blog, free tools and other resources that make online advertising easy. Similar to likes on Instagram and Twitter, it feels nice, but theres little insight into who these viewers are or where theyre coming from (i.e., social, paid, or organic traffic). Place your primary CTA above the fold and consider including power words. Regardless of the search engine, the fact is that if your answer isnt on the first page, youre much more likely to adjust your search entry than you are to continue clicking through pages. Want to see how retargeting can boost your ROI? How old are they? Leveraging user search phrases to build efficient search ads is another ball game. And no, not just sharing a link on Facebook or LinkedIn like youre posting your kids artwork on the fridge. The more fields you add, the less likely the form will help convert. Besides your CTA, each avenue out of your landing page is a path to non-conversion. Theres one button and no distractions for Grammarly visitors. users often read web pages in an F-shaped pattern. Grabbing a slice of that pie is a low lift and boosts your visibility. But theres always room for improvement! But its competing with MILLIONS of websites paying to be at the top of the page.You need to get in the game. Heres a step-by-step process you can follow to create high-performing and persuasive landing page copy:Step 1: Identify Your Value Proposition What is the goal of this page? Fewer than 20% of landing pages follow this practice. Here are a few actions to take to cut back on load times: If you need help measuring your page speed as it is, check out Googles PageSpeed Insights. Videos embedded in landing pages have increased conversion rates by around 80%. If you must add more links, keep them away from focus and consider putting them near, or at, the footer of the page. Heres a list of some other paid strategies to reach your target audience and capture more conversions: Build awareness with Display Ads: Reference your buyer personas to understand your customers browsing habits and what image/copy mix resonates with their demographic attributes. What are their interests? Visitors would love to experience your product before jumping in. Smart Traffic is an AI-powered algorithm that matches visitors to the page variant where theyre most likely to convert. They begin researching your brand online before subscribing to a newsletter, downloading a free resource, or paying for a product, and 87% of their purchase decisions are based on what they find on their own.Make sure you create content that tells a story so that theyre already in consideration mode when they come across your social ad. Chances are, if you browse the web as often as the rest of us digital humans, youll click on a Learn More call-to-action (CTA) 26% of the time if it mentions a brand youre aware of. Build and publish landing pages with us in no time. Learn how AI can help you get more leads, sign-ups, and sales from your campaigns. Too many businesses create their landing pages and then dont A/B test them with any consistent strategy, so it makes sense that this best practice is the game-changing one in terms of increasing metrics. Incorporating personalization into your marketing strategy can cut your customer acquisition costs in half. In laymans terms: how often do you make it to page #3 when youre searching on Google? Explore a library of resources to help you build higher-converting. Emma is part of the CM Group family of brands. Easily build great-looking, effective ads without a designer. Its that foot in the door that keeps the opportunity for conversion alive. The red areas depict the highest activity, yellow indicates fewer clicks and views, while blue represents the fewest of the two. Now that youve created your landing page using the six-point punch formula, its time to enter the second leg of the marathon: distribution. According to a study, 75% of consumers will publicly share a positive experience with a brand. Rather than going with a vertical layout, Stripe leverages the predictable F-pattern to optimize their page according to how our brains naturally scan for information. What those readers do after depends on the strength of your words. You can design page elements that interact with one another to signal importance by following the principles of visual hierarchy. You can integrate a widget at the bottom of your page that shows UGC content from your social media feed and links out to specific posts. The images to the right side of the page provide two more data points to boost consumers confidence in the product: sample client results and a sample payment process. You position your business as an opportunity instead of a risk. The typical format of an email landing page features a form with one or more fields to fill out before people can claim a deal or sign up for an event or mailing list. While A/B testing creates two buckets for your leads to land into, Smart Traffic creates multiple buckets. After only 50 overall visits, Smart Traffic begins optimizing your page variants tailored to different prospects, devices, and traffic sources as a way to match people to the page that those similar to them have converted on in the past. If they dont sign up for your mailing list, shop on your online store, download your free expert guide, or register for an event, you cant call the campaign a success. You can also make adjustments, like using larger fonts for marketing to an older audience or using youth-oriented copy to market to Gen Z. Wait a minutethere is! Step 6: Convert with a Call to Action Wheres the best placement for your CTA, and how can you make it action-oriented? Maybe theyre not sold yet. The better you can pinpoint a leads place in the buyer journey, the more effectively youll be able to nurture their process from interest to post-purchase. Its an opportunity to: When contactless delivery was introduced as restaurants pivoted to find a new way to do business, many would have used splash pages similar to the example below to communicate their new methods and provide more information about their safe procedures. At Hatchbuck, we start with a clear message and CTA above the fold on our landing pages. You might ask, But how can I keep them engaged throughout the whole journey? Below, well find out more about how lead-capture pages and email marketing work together. Bounce rates: Although this metric makes everyone shiver, its helpful for the same reason as session duration. Before making the ask, you start with a big yet simple statement that communicates the value of your product or service. Significant visual components can attract attention and convey so much information in a fraction of the time it takes for people to process words. 3. This comes as no surprise as the human mind processes images around 60,000 times faster than pure text. When looking at what to analyze, its important to cover all the basics and ensure you include the right stuff. Though, this time around, the CTA is more pronounced. Keep the main copy of your landing page under 500 words. But as you scroll down the page, that bold statement is reinforced with: These pages reassure customers about the benefits and product experiences they can expect to get when they sign up. Its a marketers job to make sure youre not disappointed. Write down how you intend to accomplish that and plan accordingly. While not technically a landing page, a splash page can serve the same purpose for visitors before theyre able to access the rest of your website. Because, similar to email design, landing page design matters. On the other hand, unique views represent the number of people who have viewed your pages, no matter how many pages they viewed. The trick is to create a seamless funnel for people to click through. The best action you can take to help yourself win over your viewers is to explain the transformation of your product in concise and persuasive sentences. 6 Tips for Perfect Landing Pages for Email Campaigns, 11 Reasons Your Google Ads Arent Showing, 21 Facebook Advertising Tips to Try Right Now, 120 of the Best Marketing Words and Phrases, 15 Insanely Effective Sales Promotion Examples, The Comprehensive Guide to Online Advertising Costs, The Last Guide to Account Structure Youll Ever Need, 120 Best Words and Phrases for Marketing with Emotion, The Most Popular Keywords in 100+ Industries, 9 Things We Learned from Analyzing 600+ Google Ads, Always-Updated Online Advertising Benchmarks, huge effect on both clicks and conversion rates. But a study showed that over 94% of the first impressions formed on a page can be attributed to design. It takes a significant amount of work to capture the attention of prospects. If left-aligned or placed at the top left of the page, it will be the first element visitors are likely to zero in on. Get full feature access to any plan with a 14-day trial. Its instant confirmation that theyre on the right track, giving them the confidence to follow through on the desired action. With a big enough subscriber list, you may even want to craft unique landing pages based on demographics like age or gender. Whats more, I might get immediately suspicious and close the window, suspecting a scam or phishing linkthats how unsettling uncoordinated marketing campaigns can be. Customers are 80% more likely to read marketing content if its broken up with colorful and bold graphics. A high number of backlinks helps build a high domain rate (DR), which places your landing page higher in organic search rankings. Charity: Waters email below features a simple and clear message that gets straight to the point. (Youll notice the big difference here is that there are no form fields.). With our. Watch out for display issues or slow loading times, though. Page speed: Your page design could be the most beautiful content youve ever created, but its not going to have the intended impact if it takes too long to load. Testimonials, reviews, and case studies have a massive impact on your conversion rate because about 97% of consumers use that information to govern their purchase decisions. Please read our Comment Policy before commenting. 2. The options are endless, but your marketing strategy should determine which choice is most relevant. The goal is to get your audience to open your email and click through to take a desired actionsuch as making a purchase or downloading your ebook. Average session duration: You need to use your best judgment regarding the amount of time spent on your page warrants an update for optimization.Keep in mind that it takes under 10 seconds for a visitor to develop an impression of your landing page. Why? If you want them to read the rest of your copy, click on a pages CTA, or talk about you on social media, you have to make sure those headlines are flawless. However, longer landing pages may benefit from several CTA buttons. The Charity: Water landing page detail above shows what the emails Join The Spring CTA entails. Unique pageviews: Pageviews are the first metrics that will soar. Now is not that time. The most critical data, in this case, is the headline. You can use the exact keywords on your landing page and in your meta tags to craft compelling copy that guarantees your ads are seen. However, the strategy works for blogs and articlesnot for landing pages. This is when you wanna use the visual hierarchy format to structure your content. HUGE!Your general SEO strategy sets up a strong foundation for you to be noticed by your customers without any paid distribution efforts. While you may want to fill your page with large images, links, and plugins, those same elements could be the culprit to a slow load time that exceeds a visitors patience. Then, well go through a list of 10 best practices for creating email landing pages. Another common use of splash pages is prompting users to join your email list with big and bold single-focus CTA. To put your mind at ease, a reasonable bounce rate for ecommerce and professional services sites is around 40-60%. Look at Stripes homepage and take a few seconds to list the elements you notice in the order that you see them. Best-in-class apps to boost your business. But if these businesses had lowered their word count to fewer than 100, they could join the pages converting 50% higher. Crafting messages is where email marketers thrive. They also leverage the vertical format by adding one, single form field and reassuring the visitor with another trust element representing the high volume and global reach of their customers.Well done, ActiveCampaign. A heatmap (or heat map) is a graphical representation of data where values are depicted by color. Marketers compete for attention with millions of other companies trying to entice page visitors to stay and convert. When you know what type of audience you want to attract, its much easier to construct a lead-capture page that entices them. An effective lead capture page requires a list of elements we refer to as the six-point punch.. Your headline might have prompted a consumer to click, but before they read another word, its your layout, color, contrast, and readability that will make them stay (or bounce). How can I account for that?. But you can go beyond logos to provide other types of social proof, too. Flywheels email is on brand and attention-grabbing. Mediators, insurance brokers, and real estate agents all share one common attribute: they serve as the middleman. Clarity is the key to landing page copywriting, and nowhere is that truer than in headlines. A shorter time doesnt necessarily mean that the content or layout is bad. Think of an email landing pages headline as your second first impression. Learn more about how this new technology will help marketers and entrepreneurs grow smarter and faster. This lead capture form by ActiveCampaign makes it simple for the visitor to get what they came for.

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