: Up against stiff competition from larger brands and more established competitors with lower-cost offerings, CARMAR denim knew that carving out a niche online for their premium offering would be a tall order. , Date First Available , Department After gaining a strong following in the Los Angeles area, CARMAR Denim knew that it was time to expand its reach on a nationaland eventually globalscale. : MtM Agency (Method to Madness) was earlier known as Big Klick. Package Dimensions There were two primary concerns going into the paid search campaign: first, that branded searchessuch as shop carmar denim or buy carmar denim onlinewould cannibalize organic search performance, causing the brand to needlessly pay for site visits that could otherwise have been generated for free; second, that the premium pricing could cause sticker shock among audiences unfamiliar with the brand, resulting in wasted click costs that never had a chance of becoming sales. Please try again. Click Customise Cookies to decline these cookies, make more detailed choices, or learn more. To mitigate these concerns, our paid search experts used extensive targeting techniques to filter audiences based on income (higher-income individuals would have lower price sensitivity) and interest in fashion and apparel (fashion enthusiasts would have a greater propensity to spend on clothing products). We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. However, the brands premium pricing posed several concerns to management: would online customers around the countrywhere CARMAR did not enjoy the same levels of brand recognition as it did in Los Angelesstill pay top dollar for its premium denim offering? Los Angeles Made CARMAR Denim is a premium denim brand catered to the free-spirited generation of today Women Middle Rise Stretchy Flare Jeans 33 INS with 5 Pockets. Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them. : Known for its youthful styling, its California-inspired collection has gained massive popularity among young women all over the country. It also analyses reviews to verify trustworthiness. You can edit your question or post anyway. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. Copyright 1995-2022 eBay Inc. All Rights Reserved. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. There was a problem completing your request. Seller assumes all responsibility for this listing. 1996-2022, Amazon.com, Inc. or its affiliates, Learn more how customers reviews work on Amazon. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Amazon Brand - Goodthreads Women's High-Rise Skinny Jeans, Goodthreads Women's Boyfriend Slit Pocket Jean, Daily Ritual Women's Standard High-Rise Skinny Jean, Daily Ritual High-Rise Slim Straight Jeans, Goodthreads Women's Mid-Rise Slim Straight Jeans, Your recently viewed items and featured recommendations, Select the department you want to search in, CARMAR DENIM Women Middle Rise Stretchy Flare Jeans. Additionally, leveraging the Google Shopping Network allowed for pricing to be shown directly in the advertisement for any given itemreducing the risk of click waste due to sticker shockwhile also providing exposure in unbranded searches, solving the any cannibalization issues and helping the brand gain a new following. . Please make sure that you've entered a valid question. Please try your search again later. With it clear that the margin for error was razor thin, CARMAR reached out to MTM Agency for help building sales channels through paid search and social media from scratch. , Item model number {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. Find answers in product info, Q&As, reviews. First-year MTM Agency clients grow 58% on average. Unable to add item to List. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice. However, with users constantly being inundated with content from clothing manufacturers and fashion brandsmany with extremely strong brand equity and deep pocketsIndividual advertisers may find it difficult to stand out. The item you've selected was not added to your cart. Was there enough online demand for premium denim in the face of lower-cost offerings with a more established online presence? Additionally, remarketing to social media users who engaged with the initial content allowed the brand to remain top of mind of potential buyers, resulting in follow-up sales. - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window. Sorry, there was a problem saving your cookie preferences. : : Social media users are flooded with content from fashion brands, and with good reason: clothing and apparel consistently ranks among top performing industries when it comes to advertising on social media. Your question may be answered by sellers, manufacturers or customers who bought this product. Use tab to navigate through the menu items. View cart for details. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. Try again. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Refresh your browser window to try again. With this in mind, our social media team made sure to create advertisements that were creative, relevant, and timely; by emphasizing fresh takes that were on-brand for CARMAR and aligned with events such as musical festivalswhose female attendees generally had considerable overlap with CARMARs customersthe social media campaigns experienced boosted engagement and delivered strong returns on ad spend. CARMAR Denim is a Los-Angeles based premium denim brand that caters to the free-spirited generation of today. To calculate the overall star rating and percentage breakdown by star, we dont use a simple average. 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