You can thank celebrity hairstylist Jen Atkin (a longtime friend of the Kardashian-Jenner clan and the queen bee of Fashion Month) for this best-selling haircare brand. What birthed from a tiny indie brand became a global phenomenon that gave the beauty industry the sweet kick it needed. Honest Beauty was one of the first cosmetics brands to bring clean, nontoxic beauty to the masses at an affordable price point. However, when you buy something through our retail links, we may earn an affiliate commission. To re-create her signature loose waves (or what she calls a subtle bend on shorter cuts), pick up her Soft Wave Pivoting Iron, which imparts the prettiest texture. According to Forbes, cofounders Patricia Santos and Brandy Hoffman met while on a business trip to Southeast Asia they brainstormed a beauty brand that crowdsourced ideas for products that women actually want. Do we really need to explain why Rihanna's global beauty brand deserves a spot on this list? Best Pick: Naturopathica Sweet Birch Magnesium Bath Flakes, $42, A post shared by Volition Beauty (@volitionbeauty). We also love this Sublime Skin Highlighting Trio, which creates the most unbelievable glow. Best Pick: Honest Beauty Tinted Lip Balm, $8.99, A post shared by Beauty Bakerie Cosmetics Brand (@beautybakeriemakeup). Best Pick: Juvia's Place The Saharan Eyeshadow palette, $12, A post shared by Joanna Vargas Skincare (@joannavargas). And who do we have to thank for these squeaky-clean beauty products? 2022 Cond Nast. Glossier has changed the beauty landscape so much since its launch, an introduction hardly feels necessary at this point. One of the most impressive woman-owned beauty brands to come out of the 2010s is definitely UOMA. Don't think that means she skimped on quality, though. Those are both true, but what makes Rouleau stand apart is her ability to deliver complex explanations in an understandable way and dole out advice with empathy and warmth (if you read her blog, you'll see exactly what we mean). Celebrity nail artist Jin Soon Choi is a backstage fixture at Fashion Week, where her warm, effervescent personality always draws a crowd. Still, the fight to get here wasn't easy. Whether on set or at one of her salons, she has a knack for sharing trends far before anyone else knows about them. Best Pick: 10-Pack All-Natural Collagen Infused Lip Mask, $40, A post shared by Mented Cosmetics (@mentedcosmetics). Somerville often cites her own experiences with eczema as a major catalyst for figuring out the most effective ways to heal skin. Who doesn't love a dynamic duo? Best Pick: Schmidt's Deodorant Lavender + Sage, $8, A post shared by Naturopathica (@naturopathica). In fact, they're the only makeup brand that adheres strictly to the National Eczema Associations ingredient guidelines! Founded by Emily Weiss, the company emphasizes its loyal community above all else, delivering products that truly take customer opinions and wants into account. Cashmere Nicole started preparing for life as a businesswoman at eight years old, studying books at her library and pitching her products all throughout her teen years. And just as you'd expect, its extremely luxurious Beckham's line is a splurgeworthy one. Around 34 years ago, women needed a male relative to cosign a business loan until President Ronald Regan signed the Womens Business Ownership Act of 1988 into federal law. McGrath is famous for letting her imagination soar when it comes to creating works of art for the runway. Periwinkle blue and sunshine yellow is a color combo now synonymous with Then I Met You. Through the carefully curated line of products and online community, she emphasizes the importance of prioritizing your relationships and taking the time to slow down. Best Pick: Victoria Beckham Beauty Lid Lustre, $36, A post shared by Tata Harper Skincare (@tataharperskincare). Too often, hair-care brands still fail to formulate inclusively and truly meet the needs of their consumers. Manifesting big female energy, one lipstick at a time. There's a reason why JINsoon nail polishes embody luxury and sophistication. Best Pick: Juice Beauty STEM CELLULAR Anti-Wrinkle Booster Serum, $80. Drawing from their background in working with K-beauty brands, the duo started their own line with a mission to make skin care both educational and exciting. Creators KJ Miller and Amanda E. Johnson wanted to create the perfect nude lipstick for everyone. Not only did Plavsic go above and beyond with her highly curated ingredient list to craft a line of skincare-powered makeup, but she also raised the bar for other brands by using sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper. Best Pick: True Botanicals Renew Pure Radiance Oil, $110, A post shared by KORA Organics (@koraorganics). What you'll get out of this brand is curated, runway-inspired designs for your nails even at home. This certified-clean woman-owned beauty brand is a favorite of every it girl you could think of, and its all due to the mastermind behind the brand Sasha Plavsic. Now, you can see these egg-shaped sponges all over the world in an array of colors (but we'll always have a soft spot for the O.G. They also have body care and fragrances, so you can embody the OUAI aesthetic from head to toe. The shade-shifting Frog Prince will always be one of our favorites to stash away. Circumference is making waves in the clean beauty industry, with stars and estheticians alike raving about founder Jina Kim's botanical formulations. Her eponymous skin-care line and iconic Hollywood clinic are both known for delivering glowing, healthy complexions. Founder Barbara Close was inspired by her childhood trips to French apothecaries with her aunt, which introduced her to natural healing at a young age. Nancy Twine, the creator of this all-natural hair brand and former Goldman Sachs finance executive, who used her grandmother's secret haircare ingredients to create the popular formulations. Need we say more? Founder Amanda Goetz launched this Miami-based luxury CBD wellness line with cheeky candles and delicious gummies. Inspired by her own mother's love of beauty plus a battle with breast cancer founder Cashmere Nicole whipped up her delectable (and organic!) (They also back those first impressions up with quality results and sustainable packaging.) They've since introduced us to the coolest ways to put fruit-inspired product on our faces, each one somehow managing to become wildly popular before it hits shelves. Her Platinum Lip Plump is so good it makes you look like you got lip fillers in mere minutes (without any of the usual stinging or irritation). She was one of the first celebs to launch her own beauty label, and she focused on organic and all-natural ingredients way before the clean beauty craze took off. Its lavender lash curler is one of our personal favorites. Best Pick: NEST New York Madagascar Vanilla Perfume Oil, 1 Ounce, $98, A post shared by Glow Recipe (@glowrecipe). Slip founder Fiona Stewart let the world know that cotton pillowcases are a big no-no for good hair. No one has ever made us love fruit as much as Glow Recipe cofounders Christine Chang and Sarah Lee. Joanna Vargas is one of the most iconic celebrity facialists in history, so it only makes sense for her to create a skincare line thats just as legendary. Founder Jaime Schmidt couldn't find a natural deodorant that actually worked for her, so she took the DIY route and made her own in her kitchen. Christine Chiu, Marianna Hewitt, and more weigh in. As one of the most fashionable celebrities of all time (and even having her own luxury fashion label), it only makes sense that Ms. Posh Spice would start her own beauty line. Best Pick: Mented Cosmetics Bronzer, $22, A post shared by Glisten Cosmetics (@glisten_cosmetics). (She's also an international lecturer and classically trained artist.) Not only do they have an array of perfumes to choose from, but you can also have your whole home smelling like a luxury aromatherapy house, thanks to their vast selection of candles, diffusing rods, and more. Masterson's history of skin issues heavily influences her products, which are meant to be as effective and gentle as possible. 10-Pack All-Natural Collagen Infused Lip Mask, $40, Glisten Cosmetics Wet Liner in Blueberry, $7, LYS Beauty Aim High Pressed Highlighter Powder, $19, True Botanicals Renew Pure Radiance Oil, $110, KORA Organics Noni Bright Vitamin C Serum, $68, BeautyBlender the original beautyblender, $20, Henry Rose Jake's House Eau de Parfum, $120, Paintbox Power Couples Like Mystery + Like Magic Nail Lacquer Duo, $40, lilah b. Lovingly Lip Tinted Lip Oil, $30, Tatcha The Liquid Silk Canvas Featherweight Protective Primer, $52, Tower 28 BeachPlease Tinted Lip + Cheek Balm, $20, Juvia's Place The Saharan Eyeshadow palette, $12, Joanna Vargas Bright Eye Firming Mask (5 pair), $60, Then I Met You Living Cleansing Balm, $38, JINsoon Quintessential Collection Nail Lacquer in Coquette, $18, who has one of the most impressive closets you'll ever see in NYC, NEST New York Madagascar Vanilla Perfume Oil, 1 Ounce, $98, ownership of Fenty Beauty is valued at $1.4 billion, Pro Filtr Instant Retouch Longwear Liquid Concealer, $28, Go-To Skincare Fancy Face Nourishing Oil Cleanser, $45, Super Serum Skin Tint SPF 40 Foundation, $48, House of Wise Smells Like (No) Stress Candle, $28, Juice Beauty STEM CELLULAR Anti-Wrinkle Booster Serum, $80, Circumference Active Botanical Refining Toner, $60, Pat McGrath Labs Skin Fetish: Bridgerton MTHRSHP: Diamond of the First Water Eyeshadow Palette, $65, Briogeo Don't Despair, Repair! Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Kate Somerville is an industry legend. Jennifer is the Beauty Editor for BestProducts.com, where shes testing out everything from the latest lip gloss to the craziest skincare trend sweeping the online beauty-verse. Fun fact: On top of styling the nails of every major name in Hollywood (think: Cher, Laura Dern, Lupita Nyong'o), Lippmann is also a musician! Best Pick: Kristin Ess Sea Salt Air Dry Mousse, $14, From their best-selling primer to their just-as-beloved exfoliating Rice Enzyme Powder, Tatcha was the forerunner to bring Japanese beauty to the masses. We have yet to try anything from the minimal lineup that doesn't impress (including the new Calming Tide Gel Cream), but our favorites will always be the first-to-launch cleansers: a buttery cleansing balm that removes every trace of makeup, and an accompanying gel that keeps breakouts at bay without stripping your skin. (Even Lady Gaga and Lea Michele swear by HigherDOSE's ultra luxe infrared sauna treatments!) Fenty has since become a milestone moment in showing other brands what consumers actually needand deserve. For Megababe founder Katie Sturino, products like antichafe sticks and anti-boob-sweat powder go far beyond looking cute in your beauty bag. Founded across the pond in the U.K. by Natalie Chapple, this brand has started to gain a cult following of Instagram it girls who just want to have some fun with their makeup. Deep Conditioning Mask, $38, A post shared by UOMA Beauty (@uomabeauty). Glossier is more than just another woman-owned beauty brand: It created a whole movement. This K-beauty brand created by Christine Chang and Sarah Lee skyrocketed to success, thanks to their adorable packaging and high-powered skincare products the most iconic one being their Watermelon + AHA Glow Sleeping Mask. Tower 28 Beauty is 100% clean, vegan, and free of every known skin irritant. Her signature JinSoon lacquers are just as impressive as you would expect: long-lasting, thoughtfully selected, and free of harsh chemicals. From this concept came Juvia's Place, a cosmetics brand that has inclusivity and diversity rooted in every pigmented eyeshadow and concealer you slather on.
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women-owned beauty brands